Bluewater’s Center of Excellence: User Experience

Now on our wheel, user experience is at the top. It is very important to the overall success of your system and it’s one of those things that people actually have undervalued over the years. The same user for every individual, you know one size does not fit all for this process.

So, we’re really going to encourage you to begin to look at user experience as one of the most critical items when using a learning, talent, or human capital management system.

A couple of things we want you to focus on:

Number one is, what’s the persona of people that are going to access your system? Again, one size doesn’t fit all. We need to begin to look at two, three, five, different personas of people that are going to access the system.

From those personas, we want to develop journey maps. Those journey maps really look at how person A differentiates the use of their system from person B. Those journey maps can actually be used especially in many of the SaaS systems today to uniquely configure the application to be able to work for that individual user group.

It’s a little bit of work, but I promise it will add extensive value.

User experience is more than just a pretty page, it’s really diving in and understanding your audience, beginning to build some personalization and individuality around how they would use the application. And really see some maximization of value of that technology that you’ve already invested in.

Over the coming weeks, we’re going to add more to this conversation around user experience. We’re going to explore the new learning experience platforms, learning experience and user experience inside content, and a variety of other topics.